NCR Corporation, the global vendor in consumer transaction technologies, announced that Dubai International, has enhanced its passenger experience with the NCR Wayfinding solution integrated with Visioglobe, editing indoor map management software. The integration allows passengers to scan boarding passes at an NCR kiosk and view a map and recommended route to their departure gates with the remaining time until the plane departs as well as explore shop, dine and relax options in the meantime.
“In 2015, Dubai International served 78 million passengers. Many of these travellers have never set foot in our airport, which can lead to uncertainty around locating their departure gate as well as lack of awareness on all the other fantastic lifestyle products and services we have to offer,” said Matt Horobin, Dubai Airport Head of Digital Media. “Now, passengers can walk up to a kiosk and receive a personalised map, along with expected walking time to any and every airport destination. It is a better travel experience.”
Passengers are not the only beneficiaries of the integration, according to Visioglobe CEO, Eric Bernard. “Travelers tend to feel more confident when they know where they are going and how much time they have to get there,” Bernard said. “This leads to more spending at shops and restaurants along the way. The traveller has a better airport experience while vendors generate additional revenue. Moreover, passengers can reach their gate on time and decrease flight delay departure.”
Additionally, airport staff can publish map, route, and point of interest data to kiosk, web and mobile channels in a single step.
“Dubai International averages nearly two million kiosk interactions each year, a number we expect to grow. As travellers continue to rely on technology, Dubai Airports in partnership with NCR continue to provide its customers a simple, attractive interface while offering airport staff intuitive functionality for quick and easy map updates,” said Paul Langenbahn, President, NCR Hospitality.
Other than Dubai International Airport, Doha’s Hamad International Airport, Abu Dhabi Airport, Sharjah Airport, are using the Kiosk Wayfinding solution in partnership with NCR and Visioglobe.
Airports have typically focused on airlines as their customer, since aero revenue makes up 50% of airport revenue. Passengers bring in a majority of the other 50% of airport revenue, and attracting happier passengers will in turn attract airlines. Besides airport location, how else can airports attract and keep airlines and increase non-aero revenue? By engaging their passengers. How can airports engage their passengers?
Passengers and travellers want information at their fingertips, and they want their travel journey to be easy. Airlines and airports can connect with passengers through mobile solutions that enable passengers to check-in, receive offers, and provide a mobile boarding pass. Passengers can reduce stress and better plan their shopping experience by using interactive Wayfinding they can view on a screen and take with them on their mobile devices.
