TP-Link Technologies hosted a channel partner roadshow in conjunction with distribution partner Corex in South Africa. According to the vendor, the hosting of the roadshow is part of TP-Link’s 2016 strategy to outline its roadmap for the second half of the year and introduce new products in the networking and mobile devices space.
Will Liu, General Manager, Africa at TP-Link Middle East and Africa, said the road show aims to give South Africa based channel partners opportunity to meet with teams from Corex and TP-Link and to also learn what new technologies and products will be introduced in the second half of 2016.
TP-Link and Corex will also introduce the SMB Partner Programme, which has already been launched in the Middle East. “We have dominated the SOHO networking space in Africa and Middle East and now we are ready to replicate that success by upping our momentum in the SMB segment with the right products targeting this sought after market vertical,” Liu said.
Liu pointed out that South Africa is one of the fastest growing networking markets in Africa and Middle East for the company and it is vital for TP-Link together with Corex to give partners an update on wide ranging issues including the new products and technology that will be introduced in 2016. He explained that despite the challenges in the PC sector, the networking sector across Africa and Middle East has continued to grow and South Africa has been one of the top performing markets for TP-Link in this geography.
Liu said TP-Link has decided to cement its channel alliances in-country by engaging existing and potential partners. “The market is open and any brand has a chance to do business and succeed in South Africa. What has made TP-Link to experience rapid acceptance of the brand is our commitment to developing quality products that are backed by our own manufacturing and R&D centers across the globe,” he said.
Liu pointed out that the company believes now is the right time to cement its footprint on the ground by engaging distributors, resellers and retailers in the various countries in that region. “We are aiming to gain rapid acceptance and success of our product offerings in partnership with the entire channel ecosystem that works with us,” he said.
TP-Link is a global provider of SOHO, small and medium business networking and WLAN products. TP-Link provides networking products in Wireless, ADSL, routers, switches, IP Cameras, powerline adapters, print servers, media converters and network adapters.
