Genesys is to hold a Blended AI Summit, focusing on the impact Artificial Intelligence has on customer experience.
With Kate, the Genesys bot, organisations can integrate AI holistically into their customer experience solution, on both the customer journey and the employee journey, without neglecting the importance of the human factor.
This is what Genesys calls Blended AI and examples include: Automated agents, virtual assistants (chatbots, voicebots), predictive engagement, prospect conversion, performance DNA and predictive routing.
The event will be held at the Maslow Hotel in Johannesburg next Tuesday (July 2), with the theme of the day being, ‘Better Business Outcomes with AI Powered Journey Optimisation’.
Genesys’ Chief Marketing Officer, Merijn te Booij, will provide the keynote speech about Blended AI, while futurist Craig Wing will also give his views on AI developments.
Elingo is a Bronze Sponsor at the event and Paul McIntyre, CX Executive, says the company is pleased to lend its support to what is fast emerging as the hottest technology topic.
“We know that AI is finding application across a number of industries and there are use cases almost on a daily basis,” said McIntyre.
“But AI is really gaining a great deal of attention for the level at which it can be integrated by businesses to improve the customer experience. Many businesses understand the value of bringing AI on board, but lack the understanding and insight to be able to successfully follow through.
“There are barriers, and this is where experienced partners, like Elingo, can map business outcomes to solution functions, to clear up misconception and potential misunderstandings.”
McIntyre added that Elingo has a long and proud association with its partner Genesys and the two companies share a passion for next generation digital technology that spearheads the advent and uptake of 4IR.
Full details about the event can be found here.
