Infobip recently achieved a significant milestone by successfully implementing a Rich Communication Services, RCS channel for ecommerce platform Bob Group. The partnership aims to enhance customer communication and drive efficiencies for Bob Group’s Ship Logic platform.
Bob Group’s comprehensive suite of B2B order fulfilment, platform synchronising, payment, and shipping tools enables merchants to grow their businesses, significantly contributing to economic empowerment.
Bob Group offers five services: Bob Shop, Bob Go, Bob Box, Bob Pay, and Ship Logic. Ship Logic stands out as the company’s shipping software solution, revolutionising parcel delivery. After making an online purchase, customers can manage orders and choose from various carriers using Bob Go.
The Ship Logic platform is an API-driven delivery management system for South African couriers. It allows couriers to integrate with other services and third parties to ensure the effective collection and delivery of their customer’s parcels .
To improve customer service and drive efficiency, Ship Logic sought a cost-effective and scalable communication solution. Infobip’s RCS messaging, known for its richer content capabilities like images and logos, matched Bob Group’s digital transformation journey and offers a secure alternative to traditional SMS and email channels.
Building on their previous collaboration in SMS services, Infobip recommended adopting RCS messaging, a relatively new concept in South Africa.
RCS, currently available on the Android mobile operating system with plans for future iOS expansion, allows the integration of images, logos, and enhanced interactive features within messages. Infobip integrated its RCS API with Ship Logic’s system, completing the transition to this messaging platform in October 2023.
The project implementation was smooth, requiring minimal manual effort. Transitioning to RCS significantly reduced operational costs for Ship Logic, as RCS is proving to be a more affordable channel than SMS.
By adopting RCS, Bob Group now offers customers a more authentic and secure communication channel, improving brand authenticity for couriers and ensuring the security of parcel deliveries. Infobip’s dedicated numbers guarantee reliable and efficient transactional messaging between Ship Logic’s system and customers.
