Being a Microsoft Azure partner benefits customers looking to move into the cloud, with funding assistance and programs such as POC’s, workshops, migration initiatives, AI initiatives, or Greenfield projects. Depending on the type of customer and project, Synthesis translates its partnership into a competitive advantage for businesses, offering insights into Azure’s innovations for an unparalleled cloud experience.
“Bespoke strategies are designed to fit unique needs, driving Digital Transformation and operational growth,” says Rui Felix, Azure Practice Lead at Synthesis.
Synthesis began its Microsoft Azure journey with cloud opportunities arising from customers. Some key success stories include Synthesis’s involvement in payment modernisation and the development of PayShap, the rapid payments platform for real-time payments.
The architecture required high performance and latency. The solution leverages Microsoft Azure’s cloud infrastructure to ensure robust scalability and maintains sub-second transaction processing through its distributed architecture.
Globally, Synthesis has digitalised and transformed the logistical system of one the largest logistics shipping companies in Singapore. The transition evolved from a manual process incorporating different partners, departments and countries to an automated digital platform hosted on Microsoft Azure, explains Rui.
Security is a priority in discussion with Microsoft investing in tools to enable data safety. Guard rails can ensure that data is user-specific and not exposed to everyone. The sensitivity of the data needs to be considered to ensure that the right guardrails are put in place for AI agents, adding an additional layer of security advises Rui.
Everyone has an opinion of AI and what it means for future business. There are both positive and negative connotations around it. Rui believes that any malicious intent around AI will be addressed by regulations. The concept of the Industrial Revolution that came into effect resulted in the automation of machines that have replaced human involvement and streamlined processes.
