HP is joining the inaugural GITEX Africa, bringing to the region its robust portfolio of products and services designed to deliver powerful hybrid experiences and workplace equity across all working styles, set ups and locations.
GITEX Africa, the largest tech event on the continent, aims to accelerate the construction of new tech communities and to help advance the shared goal of amplifying Africa’s digital aspirations and achievements.
HP joins this all-inclusive gathering of industry leaders to connect with African stakeholders and customers and to showcase how the company is working to shape the continent’s future through sustainable, inclusive and tech driven solutions.
Ertug Ayik, Managing Director for Middle East and Africa at HP, said: “HP’s focus and investment in Africa have always been high and we are even more energized to increase it. Especially in these changing times, we believe in helping our customers and partners to be more competitive, productive and efficient.
“The rules of work have completely shifted over the past couple of years and we have entered a new era of work where the lines between office and home-based work are now blurred. Our future-ready portfolio of products and services has evolved to reflect this, especially in countries with compromised infrastructure and connectivity.”
Salah Ouardi, Managing Director Northwest Africa, at HP, said: “The work we do in Africa has always had a focus on advancing equity, supporting education and removing barriers to business for entrepreneurs through technological innovation. GITEX Africa shares all these goals – making our participation at this most prominent tech summit even more pertinent.”
HP’s exhibition of a comprehensive set of innovative hybrid work solutions is being held at Booth 1C-10 in Hall 1 at GITEX Africa, in Morocco.