Complexica, a leading provider of Artificial Intelligence software for optimizing sales, marketing, and supply chain decisions, has announced that Endeavour Group Limited has selected Complexica’s Promotional Campaign Manager (PCM) – which is a module of the Decision Cloud software platform – as its product of choice to enable AI-driven promotional planning and pricing optimization across the Dan Murphy’s and BWS network of stores.
The transformational project has commenced with multiple go-lives planned for this financial year and next.
“Complexica Endeavour is committed to the continual improvement and execution of strategies that can create value for our customers, suppliers and shareholders,” said Andy Sutton, General Manager, Data Led Transformation at Endeavour Group.
“Given the high degree of operational complexity within our business, the formulation and analysis of these strategies requires software capable of providing our teams with advanced planning, prediction, and optimization functionality to assist their decision-making process and outcomes sought.
“After an extended and international evaluation process, we have decided to partner with Complexica to accelerate the development of a world-class promotional planning and optimization capability within our merchandise team, which will be based upon Complexica’s award-winning software platform for promotional planning and pricing optimization.”
Endeavour Group operates the largest retail drinks network in Australia across Dan Murphy’s, BWS and Cellarmasters stores to name a few.
