F5’s latest Curve of Convenience report shows that in the event of a data leak a majority of Australia/NZ consumers are unwilling to continue buying from the company involved (71%).
The report also reveals 89% of consumers are not comfortable with tracking mechanisms in their digital usage, being more likely to prioritize data consent over personalized experiences.
The Curve of Convenience report is a compilation of insights from more than 2,300 consumers across nine countries in the APAC region.
In contrast to the wider region, the report found consumers in Australia/NZ have the least trust towards established brands and their commitment to cybersecurity – only 36% believing their data is secure with those brands.
Only 42% are shown as willing to share data for a personalized experience.
Jason Baden, Regional Vice President, Australia and New Zealand, F5, said: “Given digital channels are now such an integral part of our lives, leaders need to strike a careful balance between security and convenience.”
