Freshworks has appointed Mika Yamamoto as Chief Customer and Marketing Officer, responsible for leading the company’s global marketing and customer experience teams.
Yamamoto comes to Freshworks from F5 where she most recently served as the Executive Vice President and the Chief Marketing and Customer Engagement Officer – leading the company’s data, marketing, digital transformation and customer experience efforts.
Prior to joining F5, Yamamoto served as Global President of Marketo and then became SVP and General Manager of Marketo at Adobe after it was acquired.
She previously served as Chief Digital Marketing Officer and CMO of SMB for SAP. In addition, she has held senior leadership roles at Amazon Books, Microsoft Windows and Microsoft Stores, Gartner and Accenture.
“I am excited to join Freshworks to be a part of its journey to become a multi-billion dollar software company and to focus on a segment of companies and people I have a great passion to serve,” she said.
“My whole career has been spent on transforming go-to-market approaches and customer experiences within global companies to steepen the growth curve. I truly believe that bringing the end-to-end customer experience with marketing and customer success teams together at Freshworks will help accelerate growth while keeping our customers at the heart of all we do.”
