Crayon has confirmed the complete integration of rhipe into its brand.
The integration means the rhipe brand is discontinued with Crayon becoming the sole brand.
Over the past two years, Crayon and rhipe have worked to combine teams and capabilities to both disrupt and improve the value offered by traditional distribution models.
Rhonda Robati, EVP Asia Pacific, Crayon, said: “We look forward to attaining even more as the cloud and AI frontiers continue to grow for partners in Asia Pacific.”
Crayon’s APAC presence now includes more than 800 APAC employees supporting over 3,500 regional partners.
PRISM has also been rebranded to Crayon and the system will still co-exist with Cloud-iQ in APAC.
Crayon has already announced the creation of a new cloud billing platform to integrate Cloud-iQ and the revamped PRISM.
“Our goal is to empower our partners with the best tools and support,” said Warren Nolan, Crayon’s SVP of Channel.
“With the creation of a new and integrated Cloud Billing Platform, partners will be able to streamline subscription management, gain real-time insights into their spending, and access comprehensive reporting tools. This not only simplifies operations but also helps optimise cloud investments, allowing partners to focus more on growing their business and less on less on administrative tasks.” Crayon has launched new partner programs for the APAC channel community to add strategic long-term value to its partners. The programs are expected to be launched throughout the second half of this year.
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