Media management software will enable GMA’s team of over 400 editors to collaborate efficiently on media production.
GMA Network, the Philippines’ largest broadcasting company has selected IPV Curator to manage its extensive media library to accelerate and automate its video production workflows.
Curator’s intelligent media management software will enable GMA’s team of over 400 editors to collaborate efficiently on media production. Curator will power remote media workflows across teams and territories, provide efficiencies to the project review and approval process and generate increased media quality and productivity.
Free-to-air GMA operates across the Philippine archipelago through the GMA Regional TV department which has seven originating stations and 46 relay stations nationwide. Its programming is also available outside the Philippines through the Philippine pay television channels GMA Pinoy TV, GMA Life TV and GMA News TV International which is available through satellite and cable TV systems worldwide.
By leveraging IPV Curator, producers and editors can navigate GMA’s massive video archive more easily and find existing media assets faster. GMA’s fast deployment of Curator will also expedite its cloud transformation and enable seamless connectivity between Adobe creatives and their content libraries in the AWS cloud to achieve native cloud editing, remote collaboration and intelligent media management.
Felipe S. Yalong, EVP and CFO, GMA, said: “I’m excited to begin our cloud transformation journey with IPV Curator and Amazon Web Services (AWS). Editors can efficiently work from anywhere on any bandwidth, providing robust, global production continuity and easy access to all our media clips in seconds
“This will be a game-changer for GMA. Curator will allow us to search, locate, reuse and generate new revenue streams from our archived media.”
GMA will utilize AWS cloud storage, allowing Curator users native cloud editing, with intelligent search that leverages Amazon Rekognition. This will provide significant productivity gains and the ability to discover content and analytics from GMA’s media library rapidly.
TechTwist, a consultant, systems integrator and long-term partner for GMA, will serve as the project consultant and tier 1 support for GMA.
A leader in linear and non-linear broadcasting, Tech Twist is an expert in media workflows, remote working solutions, cloud transformation and enterprise IT. It will help GMA redefine its news production and broadcasting.
Mark Hudson, CMO, IPV, said: “IPV is proud to be selected by GMA Network to offer world-class media asset management capabilities. By utilizing IPV Curator, GMA can revolutionize how media is created, stored, accessed and edited to enjoy a fully connected media supply chain without any need for interruptive downloading of content. GMA will enjoy more efficient, productive media operations, significantly enhanced collaboration, and access to the best-of-class cloud-based integrations.”
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