Singapore’s Dear.AI, co-founded by Film Director and Content Creator Jaze Phua and Creative Producer Raymus Chang, is set to redefine the local digital content landscape with its pioneering Gen AI video workflow.
Supported by CreativesAtWork, a freelancer-led creative agency with offices in Singapore and US, the studio is already making waves with international and regional projects in advertising and film, including corporate brands, and a collaboration with acclaimed filmmaker Jack Neo for his upcoming movie A.I. Strives to Win slated for Chinese New Year 2025.
This venture marks a significant milestone in video production, democratising access to high-concept, high-quality visuals typically reserved for large companies, agencies and studios. By harnessing the power of AI, Dear.AI empowers businesses of all sizes to create imaginative and impactful content affordably.
Phua said: “High-budget visual effects outcomes are now achievable at lower cost and greater speed. AI-generated ads can transform visionary ideas into stunning visuals, offering a fresh and innovative approach to advertising. We want to be at the forefront as Singapore develops into an international AI hub.”
Chang said: “We have been actively reverse-engineering existing videos, to see how much can be done with AI. People think this threatens creatives. We believe otherwise – it’s cheaper, faster and better for clients while increasing profitability for creatives.”
At the core of Dear.AI’s vision is a Gen AI workflow that uses over 15 platforms and stable diffusion technology to deliver top-tier content more efficiently and affordably – unlocking new possibilities for advertising agencies, social media firms and SMEs.
