Route Mobile, a leading cloud communication platform service provider, has partnered with urban rail provider PT MRT Jakarta, to launch an innovative, first-of-its-kind WhatsApp based metro ticketing solution through vending machines.
The solution streamlines the whole process, delivering essential ticket and travel information to commuters via WhatsApp.
With over 91,000 daily riders and 33.5 million annual ridership, Jakarta MRT plays a vital role in the city’s transportation infrastructure.
Through this innovative WhatsApp solution, passengers who purchase tickets from MRT Jakarta vending machines will receive easy-to-follow instructions on using the QR code, a unique QR code to be scanned for entry at the origin station and a unique QR code to be scanned for exit at the destination
Route Mobile is also supporting MRT Jakarta’s marketing initiatives by offering an email solution offering targeted email campaigns, event updates, promotional content, special offers and other customer engagement information.
This strategic, one-year agreement will streamline the ticketing experience and introduce new marketing capabilities, enhancing customer engagement and convenience for MRT Jakarta commuters.
Gautam Badalia, CEO, Route Mobile, said: “We are honoured to partner with PT MRT Jakarta on this innovative project, which brings the convenience of WhatsApp communication to the MRT ticketing experience. With Route Mobile’s solution, customers will benefit from real-time information and seamless QR-based entry and exit, setting a new standard for public transit efficiency. We look forward to enhancing PT MRT Jakarta’s customer engagement through our WhatsApp and email solutions.”
