Sportian, the sports division of Globant, has partnered with ONE Championship, the world’s largest martial arts organization, to protect its content from piracy.
Utilizing Globant Sportian’s Content Protection services, illegal broadcasts can be detected in real-time and tracked on streaming sites, apps, VOD platforms, search engines, social networks and IPTV – enabling quick blocks that will help ONE protect the value of global broadcast agreements.
With Asia’s largest global sports property, ONE broadcasts weekly events to an audience spanning more than 190 countries.
The popularity of its events, which include mixed martial arts, Muay Thai, kickboxing and submission grappling, has generated an increase in content piracy that threatens the organization’s future growth.
Globant Sportian pitches the most robust anti-piracy network for sports and entertainment, using advanced detection, analysis and visualization tools to identify the source of piracy and stop its spread.
With a team of analysts working closely with more than 70 of the world’s leading online platforms and holding TCRP certification, Globant Sportian’s Content Protection successfully removes more than 98% of the piracy it detects.
The technical information collected by Globant Sportian’s Content Protection services also plays an important role in subsequent legal cases, leading to Dynamic Blocking orders against criminal networks around the world.
James Marsh, Vice President of Global Media Rights, ONE Championship, said: “Piracy requires speed and accuracy to combat any illegal transmission and protect our intellectual property and our broadcast partners. Globant Sportian has demonstrated their commitment to innovating in this space for many years and we look forward to working with them to ensure our programming is secure in the future.”
Pablo Lo Giudice, Business Lead for Content Protection, Sportian, said: “ONE Championship is a key target for piracy rings that focus on siphoning money away from fans of the industry. We are excited to establish a new partnership in Asia that will reduce the impact piracy can have on fan experiences, broadcast deals and local jobs.”
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