Magic Software Inc., a leader in building and distributing digital learning products to Education Industry, recently added two senior executives to its leadership team to support global growth initiatives. Rajesh Kachroo has joined as Sr. Vice President, Global Business Operations, based in Washington D.C.(USA), and Sanjay Kabra has joined as a Dy. Chief Operating Officer based in New Delhi (India).
Acky Kamdar, CEO of Magic Software says, “Magic has been on a transformation journey, substantially investing in enhancing its competencies to build new gen digital learning products for its clients in education segment. We are extremely delighted to have Rajesh and Sanjay join our leadership team to further grow and strengthen its market presence and its delivery capabilities.”
Rajesh is an industry veteran, having incubated and grown businesses in Tier-1 technology organisations, built profitable enterprises and also helped transform services organisations into business solution providers. He brings with him a diverse background of implementing emerging digital technologies to enable rapid growth in digital revenues in media, publishing and HigherEd industry. Rajesh adds, “First, I believe education as a cause and as a career is gratifying, especially when technology is bridging the divides in the societies, worldwide. The education industry at the same juncture is where music or newspaper industry was a decade back. Personalisation and outcome-driven learning experience is the key to survival for established players. I joined Magic because it has 26 years of subject matter expertise in digital education and its ability to play a pivotal role in this shift.”
Sanjay brings deep understanding of global enterprise functions, outsourcing and managing large strategic engagements in complex mission critical environments in IT industry. With strong business acumen, Sanjay has a track record of building a high-performance global team delivering value to the businesses. He has helped various customers (including FileNet (an IBM Company), Oracle, Microsoft, Intel, Salesforce) across North America and Europe and realises business benefits through product implementation and solutions strategy.
Sanjay says, “It is exciting to be in Magic at this juncture when Magic’s customers are in need of a partner that can help them with their digital transformation programs. The key challenge in the industry is to blend technology engineering with content to create new exciting digital learning products that will have shorter product life cycles (PLC), and also lower cost footprint. Magic has a lead in K-12 digital learning because of its expertise in English, Science, Math, Humanities subjects combined with its in-house product engineering and an extensive library of reusable components. Magic is extending its capabilities to build new adaptive learning solutions using assessment analytics and immersive learning technologies like AR, VR, and digital accessibility. This will allow Magic to cater to a wider market including HigherEd and professional skills business. Magic will partner with its clients on revenue-sharing models to build new gen digital learning content and platforms.”
Magic Software was founded to serve digital learning content almost 26 years ago, and has served over 80 clients worldwide and has built long-standing relationships with some of its clients for over a decade. Magic’s cloud-based digital learning content distribution and learning platform MagicBox is widely used in North America, Australia and a few countries in Asia – with over 1.5 MM users.
Solmark, a private equity firm recently invested in Magic Software to support its growth and also bring in a leadership that has global business experience in the digital content and technology space. Solmark considers Magic Software Inc. to be one of its anchor investments in the education technology space, besides the potential to leverage Magic’s digital technology and content expertise for other industries like financial services and health care.
