Vodafone UK has awarded STRAX the contract to become its sole provider of mobile accessories across all retail channels.
STRAX, a leading global specialist in mobile accessories, will manage and supply products to all of Vodafone UK’s 450 retail stores, enterprise business units and online channels from 1st March 2018.
This partnership will see STRAX deliver a full category vendor managed availability (VMA) solution to each Vodafone UK sales channel and will include Vodafone branded accessories as well as a selection from the STRAX portfolio of leading proprietary, partner and licensed brands. Under the terms of this VMA arrangement STRAX will undertake responsibility for all product assortment, collaborative planning forecasting and replenishment (CPFR), promotions/marketing, provide a dedicated team of expertise in Vodafone UK Newbury HQ and importantly ownership of the up/downstream channel inventory until sold to the end-user.
The new agreement with Vodafone UK further establishes STRAX as one of the leading suppliers in the UK accessories market. Recent data indicates the accessories market in UK alone generates in excess of EUR 620 million of annual retail sales, which makes it one of the most important markets in Europe.
“When we announced the partnership agreement to supply Vodafone branded accessories in late 2016 I expressed high hopes we could expand our relationship and service offering with key Vodafone operating companies. Having successfully launched Vodafone branded accessories into several markets in 2017, it is with great pride we start 2018 with this new agreement with Vodafone UK. Winning this contract provides STRAX with a fantastic opportunity to grow both ours and Vodafone’s share of the buoyant UK accessories market,” says Gudmundur Palmason, CEO STRAX.
