Omnipresence, a modern customer engagement solution from Indegene in strategic alliance with Microsoft, was showcased in Microsoft’s keynote at eyeforpharma. Elena Bonfiglioli, Senior Director of Health and Life Sciences for the EMEA region, Microsoft, outlined how Omnipresence uses advanced Microsoft technologies such as Azure, Machine Learning and AI to help modernise customer engagement in life sciences from traditional, linear journeys to the anywhere, anytime mesh that most other industries with a deep customer focus are rapidly moving toward.
In an interview with Paul Simms, Chairman, eyeforpharma; Sanjay Virmani, EVP, Indegene; and Anders Spatzek, Sales Lead for Business Applications in the EMEA region, Microsoft, summarised how Omnipresence is bringing innovation to the industry. “Customers expect manufacturers to be active in all channels. Omnipresence provides the complete omnichannel spectrum in a compliant way including social. Another challenge is that most manufacturers are on an 8-to-10-week content development cycle and that just doesn’t jive with modern life. Omnipresence simplifies content development operations and provides advanced analytics through Azure Machine Learning and AI to bring insights into the customer engagement process,” said Sanjay Virmani.
Omnipresence is a modern alternative to sales force era CRM, SFA solutions, which were designed for a sales force-driven engagement model supported by the revenue of multibillion dollar products; a business environment of the past. With more compliant omnichannel ways to engage everywhere, with simplification and automation in critical supporting operations such as digital content generation as well as data management and with modern AI-driven intelligent tools, Omnipresence helps move to a paradigm that can be a source of digital advantage.
