An IDG Connect survey of 300 senior decision makers across Sweden and Norway has revealed DigiPlex as the most recognised brand in one of the world’s most active and attractive markets for data centre investment and development.
The survey, which gathered the opinions of a range of CEOs, CFOs and CIOs, revealed the company as the best-recognised data centre brand in both countries in the past two years, rising by 44% to take the top position in Sweden. This result is attributed to an ambitious international marketing strategy and DigiPlex’s clear dedication to data centre solutions, innovation and sustainability which are aligned with the evolving needs of global businesses.
“The incredible pace of digitisation and the accompanying rise in international demand for better, faster and greener data solutions has significantly changed the measures of success for data centres,” said DigiPlex CEO, Gisle M. Eckhoff. “Our strategy as a dedicated provider has been to be the first name in data centres in the most attractive and active market for development in the world. We are pleased to see our efforts recognised at C-level.”
Customer inflow through innovation and increased visibility
In just the past year, DigiPlex has secured several major new customers including Amazon Web Services, City Network, Verisec, Telia and NexGen Networks. During this period, the company also has expanded two of its data centres in Oslo and entered the Danish market through the acquisition of a Telia data centre in central Copenhagen. Its investments in innovation, environmental sustainability and a more focused approach to marketing have garnered in a number of awards including as ‘Best Data Centre Energy Solution’ and ‘Data Center Operations Team of the Year – Colo + Cloud’.
“Innovation is at the core of DigiPlex’s company culture and I am immensely proud of our dedicated colleagues and their innovative ways of thinking and efficient marketing – and communication initiatives. Building a strong Nordic brand is an essential part of our growth strategy and we see that the results in terms of brand awareness in the industry clearly reflect that. But it is extra visible in our sales channel where we see a direct link to the inflow of new clients,” said Fredrik Jansson, Chief Strategy and Marketing & Communication Officer at DigiPlex.
DigiPlex has, in the past two years, undertaken a major uplift in its global strategic marketing and communications, headed by Mr Jansson. This has included the introduction of new brand identity, new messaging strategy, communication initiatives together with customers and a renewed channel strategy.
“DigiPlex has made an unusually speedy repositioning journey the past few years. From being relatively unknown, to becoming the most recognised data centre brand among Nordic C-level decision makers. The explanation is most likely intense and innovative marketing – and communication efforts that clearly support a great business idea,” said Dario Nazemson, Business Unit Manager, IDG.
