Infor, a leading provider of industry-specific cloud applications, has announced that Berlin-based HR Group, has implemented Infor EzRMS revenue management software. The hotel group expects this solution to result in faster and more effective analyses and future forecasts to increase its revenue.
The HR Group operates hotel properties in Germany, the Netherlands, and Spain, among others, with renowned partners such as AccorHotels, Dorint Hotels & Resort and the Wyndham Hotel Group. With its expertise in the hospitality sector and the real estate market, the company is one of the leading hotel-operating companies in Germany. In total, the entire group has more than 4,800 rooms, divided between trade fair, airport and city hotels. Optimal management of such a number of rooms requires an efficient organisation.
The HR Group is implementing Infor EzRMS revenue management software in 23 of its 34 hotels, enabling employees at various levels to access important data at any time and maintain the hotel group’s high service standards. Infor EzRMS offers a detailed forecast and reporting system that provides in-depth analytics and future forecasts. The mobile app also gives users instant access to revenue management data while on the move.
“We have been growing continuously since the foundation of the HR Group in 2008. It is therefore important to us to implement a solution that can continue to meet our needs in the future,” said Daniella Boeken, Commercial Vice President of HR Group. “Infor EzRMS is a great revenue management system boasting extensive reporting, which saves manpower and shows historical results as well as upcoming booking patterns that can be easily used to establish future strategies. Deep-learning AI algorithms create a demand and rate forecast. This forecast is converted into yielding recommendations and selling strategies, which can be updated with just one click and distributed to all connected channels. With these features, Infor EzRMS saves a lot of manpower and increases work quality.”
“Infor EzRMS automates yield management, optimises hotel occupancy, analyses market data and increases revenue. This brings a significant competitive advantage, especially for facilities in heavily frequented destinations,” said Christian Feser, Senior Account Manager of DACH at Infor. “The revenue management software recognises patterns in guests’ behaviour and allows hoteliers to respond to guests’ preferences and offer them a highly personalised experience.”
Infor Hospitality offers scalable solutions that are ready to use and deliver measurable results – for independent hotels, small hotel chains, or global hotel groups. With flexible solutions, hoteliers can choose to run the software in the cloud, on-premise, or as a combination of both.
Infor applications cover the entire hotel software spectrum: revenue management, mobile apps, property management, finance, BI/analytics, human resources (HR), customer relationship management (CRM), point of sale (POS) and maintenance management.
