paysafecard, an eCash market leader and part of global payments provider Paysafe, continues to strengthen its presence in Europe and is now also available in Iceland.
As Europe’s northernmost country, Iceland has around 344,000 inhabitants which represent a comparatively young society as a third of all citizens are under 25 years of age. Iceland has an Internet usage rate of 98% and a high mobile penetration rate at 121%. As such, Iceland represents a highly digital and networked population – an ideal environment for paysafecard as a digital payment method which enables consumers to make safe and convenient cash payments online.
paysafecard is launching in Iceland with sales partner Basko verslanir. Negotiations with other distribution partners are already in progress. paysafecard is offered in four denominations (1,500, 3,000, 6,000 and 12,000 Icelandic krona, €1 equates to around 135 krona).
Udo Müller, CEO of paysafecard, commented on the launch: “Iceland is one of the most digitally penetrated societies in the world, with high growth potential and a high affinity for innovation. paysafecard is bringing its global experience of secure and easy-to-use prepaid solutions to Iceland, representing the final step in making our solution available across the whole of Northern Europe.”
Sigurður Karlsson, Managing Director at Basko verslanir, said: “paysafecard will provide users in Iceland with a secure and convenient payment method that has been tried and tested in dozens of markets worldwide. It removes the reliance on bank accounts and credit cards for online shoppers and offers direct access to many international online services in the area of digital entertainment such as gaming and esports. We see tremendous potential for paysafecard and look forward to a successful cooperation.”
