Turning Anonymity into Loyalty – Ana Ochoa, Nestlé

SAP Design Talks: Whether its bottled water, baby food, confectionary or coffee, the global brand Nestlé is firmly fixed in our consumer consciousness. With more than two thousand brands in their portfolio, Nestlé is committed to better understanding their end consumers online buying behavior, and tailoring the online experience – but how do they do it? Ana Ochoa Ludwig, Vice President, Global Digital Product Manager CIAM at Nestlé shares some insights.