Following the publication of Robert Half’s Demand for Skilled Talent report, the specialised recruiter has released additional data spotlighting the growth in employer demand for new ‘hybrid’ skills across the UK.
Produced in association with Burning Glass Technologies, Robert Half’s latest research evidences a definite shift in skills demand among employers in response to the adoption of new technologies and economic shifts experienced during the first months of the COVID-19 pandemic.
Job advertisements are requesting more people-focused skills for technical roles and, conversely, more technical and data-handling proficiencies for administrative and marketing job functions.
Based on an analysis of all online job postings in the UK during the period of December 2019 through until November 2020, examples of these new hybrid skill sets are impacting technical roles include:
Technology
- +52% in system administrators required to satisfy customers
- +51% in software developers who are able to establish customer rapport
- +42% in web and multimedia developers who can provide customer follow-up
Finance and accounting
- +100% in finance and insurance clerks with CRM abilities
- +46% in securities and finance dealers required to establish customer rapport
- +25% in management and organisational analysts to apply conceptual thinking
‘The skills employers need are not only evolving rapidly but also reshaping and combining in new and often unexpected ways. Just a few years ago, no one would have thought advertising and marketing managers would need to configure software, or that software developers would need the skills to build rapport with customers,’ said Matt Sigelman, CEO of Burning Glass Technologies.
