AND Digital has launched the London findings of its Fuelling Growth in an Age of Data report – revealing access to the right data skills and an unsophisticated approach to using data is holding back London businesses’ ability to grow using data.
While the government’s latest plans to help businesses across the country ‘level-up’ identifies London as a shining example of a city driving tech innovation, almost a third (30%) of decision-makers in London identified that a lack of knowledge and understanding among the C-suite is holding their business back from making more use of data to fuel growth.
Almost three-quarters (70%) of respondents admit that access to the right experts is stunting their ability to truly capitalise on data for growth. Nearly a quarter (22%) highlight that a lack of in-house data skills and time to implement the right technology (24%) is also holding businesses’ data aspirations back.
Signalling the importance of plugging this data skills gap, the report also found that 82% of the city’s decision-makers believe putting data at the heart of business strategy and plans have become even more important in the last 18 months, with 96% saying that a more sophisticated approach to using data would generate more growth.
