PROS, a market-leading provider of SaaS solutions optimising shopping and selling experiences, has announced Lufthansa Group has chosen PROS as the foundational technology for its Revenue Accelerator Program. In doing so, Lufthansa will align its seven full-service airline networks into a single instance of PROS Revenue Management (RM) and PROS Real Time Dynamic Pricing (RTDP) solutions designed to maximise revenue across every seat, on every flight, every day. PROS proven, industry-leading AI will provide accurate forecasting and offer optimisation for unprecedented visibility and unified continuous pricing across Lufthansa’s operations.
“It is critical for Lufthansa to have an RM system that adapts and reacts in real-time, providing accurate demand forecasts and creating optimal offers,” said Marcus Frank, Lufthansa Group Vice President Commercial Offer & Revenue Management. “Migrating to PROS latest RM and RTDP for the entire Lufthansa Group in a single instance allows Lufthansa Group to have a uniform business process and workflow within all network airlines of the Lufthansa Group.”
Within the PROS Platform for Travel, Lufthansa Group will utilise Revenue Management and Real Time Dynamic Pricing solutions, enabling it to create and sell accurate, real-time offers by delivering the right price for each traveller and their travel needs. With advanced forecasting and intuitive, unified workflows, Lufthansa can harness the power of PROS market-leading capabilities for deeper insights and unified, continuous pricing across its seven brands designed to capture more market share and grow revenue. The solution is highly scalable, ensuring it will grow with Lufthansa Group over time.
