Bazaarvoice, a leading provider of full-funnel authentic user-generated content (UGC) solutions, has released its latest research, based on a survey of more than 2,000 respondents from the UK.
The report explores consumers’ trust in Generative AI and whether they would find it useful in assisting with writing product reviews. This report is being released in conjunction with the announcement of Baaarvoice’s AI Centre of Excellence, an internal team consisting of all key disciplines, which was created to provide company-wide guidance and leadership on all things AI. Its goal is to drive not just product innovation but to ensure things are being built safely and securely.
Global survey highlights include:
- Generative AI could prove helpful because consumers struggle when writing reviews.
- Consumers would be open to utilising AI when writing product reviews.
- Consumers would like AI’s assistance in the Q&A section on sites too.
- Half (48%) of people said they would like to write a review on a website in which Generative AI helps guide them about what to write because it would help them write a better review.
- Generative AI adoption is not very high but users like it.
The research was commissioned by Bazaarvoice and conducted in July 2023 by Savanta, among 9,080 consumers from Australia, Canada, France, Germany, the UK and the US.
