Marketplacer has partnered with Tesco to launch its new online marketplace.
Marketplacer is a global technology platform that enables brands, retailers, suppliers, communities and innovators to build and scale successful online marketplaces and range extension programmes.
This relationship will enable Tesco to extend its range of products in existing and new categories to enhance customer experience and boost revenue.
The launch marks the first step in the marketplace direction for Tesco, powered by Marketplacer’s Software-as-a-Service (SaaS) technology.
It offers Tesco customers access to more third-party products online that complement its existing range to deliver for their growing household needs and build loyalty – giving their customers a one-stop-shop.
The strategic project, which commenced in June, will continue to expand, with the addition of further third-party sellers, over the months to come. Marketplacer’s platform will enable the supermarket to find and easily connect products from third party sellers at scale.
Tesco’s third-party suppliers are also its customers so it needed a solution that would deliver a great seller experience, while also offering superior customer experience.
Marketplacer was able to ensure a frictionless, secure and scalable onboarding experience for setting up new sellers or inducting their product selection on Tesco’s Marketplace and support the grocer to enter new industry sub-sectors. A broader selection enables the supermarket to meet more of its customers’ needs, keeping them returning to Tesco time and again.
Marketplacer was able to provide fast, flexible, secure and easily-scalable marketplace platform technology that aligned perfectly with its accelerated time-to-market target.
Offering a wide range of integration methods, Marketplacer ensured its interface was seamless for sellers to dovetail into their existing businesses, with advanced catalogue and order management tools to make their lives easier.
Peter Filcek, Marketplace Director at Tesco, said: “We knew that we wanted to open up access to a wider range of products for Tesco customers; we could see customers were searching for products that we didn’t sell, and that we could be front of mind for. It became clear that exploring this advanced technology for industry partnerships would be advantageous for the customer experience and ensure a seamless integration experience for our seller partners.
“In a dynamic shift change, this marketplace model allows us to take a more holistic approach to customers’ household needs and give us a competitive edge. We’ve benefitted from the Marketplacer team’s deep e-commerce expertise and understanding of our business in navigating some common scaling challenges to stay on the right track. Our secure and scalable marketplace proposition now looks set to attract additional sellers, therefore streamlining that onboarding process is critical for us to grow and scale.”
Marketplacer CEO and Co-Founder, Jason Wyatt, said: “Our priority is to ensure that the technology partnership with Tesco yields value and meets their objectives, both for the business and the brand. It’s a powerful platform which is easily manageable and allows for future growth.”
