European enterprises are accelerating the adoption of AI and automation technologies, with 92% of organisations implementing these solutions in the past two years, according to new research from Digitate, a leading provider of AI-powered software for IT and business operations.
The report, The Race to Outpace: How AI and Automation are Driving European Enterprises Across the Finish Line, examines AI and automation adoption, challenges, risks, and future implementation. While uptake is widespread, many organisations are still refining their strategies.
The study, based on a survey of 900 IT decision-makers across seven European countries, revealed an average investment of €103.4 million in AI and automation over the last two years. Over half (59%) have spent up to €295 million. These investments are paying off, with 86% of organisations reporting an average ROI of €154.7 million.
Ritu Dubey, Head of New Business Sales and Market Development, Digitate, said: “European enterprises clearly recognise the transformative potential of AI and automation, particularly in addressing their most pressing operational challenges.”
“However, the research indicates that many organisations are implementing these technologies on a departmental basis rather than as part of an integrated vision. To maximise the value of these substantial investments, enterprises need to develop more comprehensive strategies.”
