New AI-powered conversational shopping experience brings boutique personalisation to the digital retail space.
Omoda, a leading Dutch fashion retailer, and Google Cloud have announced a collaboration to transform Omoda’s online shopping experience with AI.
Leveraging Google Cloud’s cutting-edge Generative AI tools, Omoda launched ‘Omoda Stylist’, a conversational AI agent and ‘Discover the Look’, a feature that reimagines online fashion browsing by helping customers find entire outfits rather than individual items. This approach aims to make fashion exploration more inspiring by enabling shoppers to visualise different styling options.
Omoda believes that showcasing complete outfits sparks creativity and inspires customers to see how individual pieces can work in a variety of looks. With the help of Google Cloud’s Vertex AI platform, and using Gemini models, multimodal embeddings and Vector Search, Omoda has created a shopping experience similar to having a personal stylist at hand.
By using natural language search, customers can effortlessly describe their ideal outfit – such as ‘a bohemian wedding look’ or ‘smart casual workwear’ – and receive curated suggestions that reflect their preferences, body type and favourite brands. This holistic approach not only improves discoverability but also provides richer insights into styling, fit and occasions.
“With this collaboration, we’re taking a major step toward fulfilling our vision of bringing the warmth and personalisation of boutique shopping to the online world,” said Ewoud Friedlink, CTO, Omoda.
“Google Cloud’s Generative AI tools are helping us go beyond transactions to inspire our customers, making online shopping an engaging and highly personalised experience. By the end of 2024, we anticipate that 90% of product content – such as descriptions and recommendations – will be AI-generated.”
Innovation driving conversion and loyalty
Omoda’s newly launched conversational AI feature is just the first phase of a broader vision to create a fully immersive and personalised fashion shopping experience. Results from recent tests demonstrate the significant impact Generative AI can have on customer engagement:
- Higher conversion rates: Customers who engage with the ‘Discover the Look’ feature convert at a rate 2.5 times higher than those who don’t.
- Enhanced customer inspiration: The new feature, supported by Google Cloud, provides customers with intuitive, natural language searches to deliver personalised outfit recommendations.
- Intelligent brand matching: Recommendations include items from favourite or complementary brands, ensuring a tailored shopping experience that aligns with customers’ brand preferences.
“By combining Google Cloud’s Generative AI with Omoda’s structured data and deep retail expertise, we’re enabling the next era of personalised retail,” said Joost Smit, Head of Benelux, Google Cloud. “This partnership exemplifies how AI can enhance consumer experiences while driving tangible business outcomes for retailers. We’re thrilled to support them on their journey, driving longer-term customer loyalty while bridging the gap between convenience, sustainability and personalisation.”
At the heart of Omoda’s transformation is its robust data infrastructure, powered by Google Cloud’s BigQuery and Looker Studio. These tools ensure structured, real-time data availability, enabling AI-driven recommendations and insights. While the conversational search feature is already live, Omoda is working on next steps, including avatar-based outfit visualisation and wardrobe integration.
