International fashion brand selects DXC to leverage data-driven insights to personalise the shopping experience.
DXC Technology has been selected by Parfois Group, a leading Portuguese fashion brand, to improve and enhance the customer experience with personalised recommendations based on data-driven insights.
With a footprint of more than 1,000 physical stores in 67 countries and a constantly growing online sales platform, Parfois has become one of the biggest Portuguese brands in the demanding international fashion market. It is now reinforcing its commitment to innovation by collaborating with DXC. This partnership is part of the group’s global Data Intelligence strategy, with the aim of leveraging data-driven insights to further personalise the shopping experience, offering relevant products tailored to the preferences of its customers.
DXC will help the Parfois Group implement the Snowflake data platform to improve operational efficiency and leverage insights to transform the customer experience. The solution will enable Parfois to analyse customer data through predictive AI models using near real-time data. For example, Parfois’ leaders will have access to a navigation panel with management indicators, alerts and information about customer behavioural patterns enabling informed decision-making.
“From the implementation of an analytics platform, through data engineering, to the development of AI models and business intelligence dashboards, our partnership with Parfois is all about client centricity – something we are passionate about at DXC,” said Nuno Moura Pinheiro, Head of Data & AI at DXC Technology in Portugal. “It is a privilege to contribute to the differentiation of this prestigious Portuguese brand, providing leaders with the insights they need to make timely and informed decisions.”
