Chelsea Football Club has announced a new global partnership with FPT Corporation (FPT), a leading technology solutions provider based in Vietnam.
The partnership will drive the football club’s global digital transformation initiatives, leveraging FPT’s expertise in AI-enabled services and solutions.
Founded in 1988, FPT has played a significant role in Vietnam’s technological advancement. The company will bring its advanced technology and workforce to enhance Chelsea FC’s digital capabilities, accelerating the club’s performance and delivering more engaging experiences for its global fanbase.
Under the agreement, Chelsea FC will work closely with FPT’s team of specialists in areas such as digital technology, software development, product engineering, and IT service management. The collaboration will focus on identifying and developing technological solutions that support the club’s international growth objectives.
A key focus of the partnership is the shared vision between Chelsea FC and FPT to transform fan engagement, improving the experience for supporters both at Stamford Bridge and across various digital platforms worldwide.
Todd Kline, President of Commercial for Chelsea Football Club, said: “As Chelsea FC celebrates its 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology. Vietnam has experienced significant growth in recent years and emerged as a global digital hub, thanks to the energy and spirit of its people. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.”
Pham Minh Tuan, FPT Software CEO and Executive Vice President, FPT Corporation said: “Becoming an Official Partner of Chelsea FC marks an exciting chapter in FPT’s global expansion. This partnership not only reflects our shared commitment to excellence but also showcases the transformative power of technology in enhancing performance and creating unforgettable experiences. At FPT, our vision is to bring happiness and meaningful connections to our customers and communities; and we look forward to partnering with one of the world’s top football clubs to continue making this vision a reality.”
“Our unwavering commitment to the UK market drives us to implement cutting-edge innovations, including data analytics and artificial intelligence, that will benefit Chelsea FC, its fans, and the broader community,” stated Mark Scrivens, FPT Software United Kingdom CEO, FPT Corporation.
He added: “By leveraging these technologies, we aim to enhance on-field performance, deliver a personalised and immersive Chelsea FC experience, and foster a stronger, more connected community off the pitch.”
