Organisations are rapidly embracing Generative AI, spurred by an uptick in investment and the value of this transformative technology. It has permeated across sectors and various functions within organisations, driving a shift in operations and business models. That’s according to the Capgemini Research Institute’s latest report, Harnessing the value of generative AI 2nd edition: Use cases across sectors – which shows the adoption curve has increased with the utilisation of use cases across the spectrum.
For all organisations, there has been a notable rise, with nearly one-quarter currently integrating Generative AI into some of their locations or functions, an increase from 6% in 2023.
Early adopters have already begun reaping benefits, ranging from improved operational efficiency to enhanced customer experience and increased sales. For example, on average, organisations realised a 6.7% improvement in customer engagement and satisfaction over the past year in the areas in which the technology has been piloted or deployed.
“Generative AI is starting to transform business and organisations are already seeing concrete growth in revenue, whilst also accelerating innovation,” said Pascal Brier, Chief Innovation Officer at Capgemini and Member of the Group Executive Committee. “As a result, rather than solely focusing on cost optimisation, businesses are actively exploring new avenues to leverage their capabilities and drive value creation.
“As investment increases, the rise of more complex, autonomous AI systems signals a new era of Generative AI that could impact the way companies operate. To propel their AI journeys forward, organisations should establish strong data foundations with clear processes to manage siloed data and enable data integration across functions,” Brier added. “Trust, transparency and accountability will continue to play a central role whilst embracing this next frontier of AI that has the potential to deliver significant value over time.”
AI chatbots are evolving to multi-agent systems that are set to accelerate value creation
Almost three-quarters of organisations (74%) agree that Generative AI is helping them drive revenue and innovation. As AI technology progresses, it will transition from the role of a supportive tool to that of an independent agent with increased execution capability, allowing organisations to reimagine the way they do business and create greater value from their AI investments.
This potential for value creation has contributed to the emergence of multi-agent systems – a quickly evolving technology with potential to drive increased innovation. The report indicates high levels of trust in AI agents for specific tasks such as generating professional emails, coding and data analysis. However, it also reveals that leaders are conscious of the need to maintain this trust and ethical transparency in its development and deployment.
Increase in generative AI adoption across all domains includes the use of public tools
The acceleration of Generative AI over the past 12 months is not limited to a business level, as recent technological developments have made public tools more accessible to non-experts. As a result, while there has been an increase in its adoption, only 3% of organisations have imposed a ban on the use of public Generative AI tools in the workplace.
Almost all organisations (97%) allow employees to use Generative AI in some capacity, with over half enforcing specific guidelines for employees to follow.
Faced with the fast-paced uptake of Generative AI, the report notes that organisations should proceed with a sense of responsibility. Clear guardrails to validate decisions made by multi-agent systems are essential to ensure transparency and accountability in operations and to mitigate the future risks that public tools may pose to their organisation.
