Dunelm, the UK homewares retailer, has announced a significant enhancement to its online shopping experience through a new collaboration with Google Cloud.
As part of the two companies’ work together, Dunelm has implemented a new, Generative AI-driven product discovery solution on Dunelm.com.
This advancement will help further improve the consumer’s online journey, making it much easier to discover Dunelm products online.
Towards the end of 2023, Dunelm recognised an opportunity to modernise its website search capabilities. By transitioning from a first-generation search engine to Google Cloud’s Vertex AI Search for Retail platform, Dunelm aimed to provide a personalised shopping journey for its customers.
Today, with Vertex AI Search for Retail, Dunelm can now offer Google-quality product discovery on its website, resulting in a significantly improved search experience for its customers.
John Gahagan, Chief Technology and Information Officer at Dunelm, said: “A key part of our strategy is to improve the ways we connect products to our customers. Partnering with Google Cloud brings innovative Generative AI solutions to our online search capabilities, making it much easier for customers to find the products they want. This is an exciting step forward in providing a best-in-class online shopping experience. By leveraging the power of AI, we’re making it easier than ever for our customers to find inspiration.”
