Global communications platform Infobip and a leading enabler of B2B digitalisation, Telekom Business Europe, have partnered to enhance the telco’s communication platform solutions.
This new co-operation helps businesses across Europe establish an omnichannel presence and connect with customers on their preferred channels.
Nearly all enterprises are using AI-enabled communications platforms to improve their digital competitiveness, and consumers want to reach brands on their favourite channels. Therefore, businesses and brands globally must be able to reach their customers across a range of channels.
Telekom Business Europe’s cloud-based and AI-enabled communication platform, powered by Infobip, enables businesses of all sizes to improve their marketing, sales and support by unifying their communication. The centralised communication platform offers an intuitive interface and seamless access, enabling businesses to engage with customers from any location, at any time, through their preferred communication channels, including Rich Business Messaging and Network API use cases.
Telekom Business Europe will gradually launch the solution in different national markets across Europe.
Igor Marušić, CPaaS Lead at Telekom Business Europe, said: “Our extensive partnership with global CPaaS leader Infobip will help European businesses boost their productivity and set a clear path to future growth. On top of voice and SMS, which remains the most important messaging channel and one that’s still growing, we’re now expanding our portfolio with new channels, including RCS, WhatsApp, Viber, Apple Messages and social media.”
