Exhibiting under the theme of ‘Leading New ICT, The Road to Digital Media Transformation’, Huawei joined hands with T-Systems to showcase their partnerships with Sony, Harmonic, and IRT, by announcing the commercial availability of Sony’s Media Backbone Hive and a successful technical on-board of Harmonic’s VOS™ media processing platform on T-Systems Open Telekom Cloud. Under this multi-party cooperation, the Germany-based research institute IRT has successfully integrated its MXF Analyser tool in the Sony Media Backbone Hive platform.
Open Telekom Cloud was launched by T-Systems in 2016 based on Huawei’s FusionCloud and offers a wide range of public cloud services. It provides a full range of on-demand and secure cloud services enabling European companies to address rapidly changing market conditions. Since its launch, the solution has already become a leading case for commercialisation in the OpenStack community.
From right to left: Jiao Yuchang, Chief Solution Architect for Open Telekom Cloud, Huawei; Dr. Rainer Schaefer, General Manager, Media Services and Platforms, IRT; Martin Irvin, Senior Solution Architect, Professional Solutions Europe, Sony; Tim Warren, CTO, Video Business, Harmonic; and Dr. Maximilian Ahrens, VP Strategy & CTO Cloud, Digital Division, T-Systems, on the Huawei Media Partner Open Discussion at the IBC Huawei booth.
Jiao Yuchang, Huawei Chief Solution Architect for Open Telekom Cloud, said, “In order to change from CAPEX to OPEX, and to make business more agile, more and more media companies are choosing public cloud as their new investment platforms. Together with partners like T-Systems, Sony, and Harmonic, Huawei will provide reliable, stable and affordable cloud services to help media customers quickly adapt to cloud transformation and better use cloud services.”
“The news business keeps getting faster and more agile. Broadcasters and producers face the challenge of keeping up with this pace, while cutting costs at the same time,” said Ralf Hülsmann, Head of Cloud Partner Ecosystem at T-Systems, Deutsche Telekom’s corporate customers arm. “Since film production demands large computing capacities, the high-performance, flexible, scalable resources from the Open Telekom Cloud are the perfect answer to these challenges.”
Cloud-based media solution from Sony
Sony’s Media Backbone Hive is a highly-scalable, omni-media production system for news, implemented on T-Systems’ Open Telekom Cloud. The advantage: instead of having to use expensive, complex equipment like broadcast vans, image mixers, editing stations and playout servers, journalists can create their content using web-based tools online, directly in the Open Telekom Cloud – providing multi-platform production for TV, web, mobile devices and social media.
Stuart Almond, Head of Marketing, Sony Professional Solutions Europe, says, “When you produce content online in the cloud, you’re already where the young target audiences get their news. With the Open Telekom Cloud, we are providing a universal tool that is redefining production – including the economic aspects.”
Distribute video content with Harmonic VOS Cloud
For the distribution of content to various channels, Harmonic, a market-leading specialist for cloud video delivery, can provide the solution of choice as the Harmonic VOS media processing platform has also been successfully deployed on the Open Telekom Cloud.
Bart Spriester, Senior Vice President, Video Products at Harmonic says, “Leveraging Harmonic VOS Cloud, Sony’s Media Backbone Hive on the Open Telekom Cloud provides an efficient cloud-based method for complex workflows.”
Bringing together the best of the cloud knowledge of Huawei and the media knowledge and experience of partners, Huawei and its partners have reached a new level of cloud based media solutions to serve customers all over the world with an end-to-end solution for video production and broadcasting.
The Huawei Media Cloud Solution is already being used in film, television and communications media organisations in over 10 countries in Western Europe, the Middle East, Asia Pacific and other regions of the world. The solution helps accelerate media customers’ transformation into an all-inclusive, all-mobile, all-cloud media business. In Western Europe, Huawei helps France’s TF1 TV Station construct a converged media cloud platform to improve program production efficiency. In the Middle East, Huawei and United Arab Emirates’ telecom operator Du built a media industry cloud that provides customers with full cloud for production, broadcasting, distributing, and filing services, reducing their O&M costs. In South Korea, Huawei’s 4K Ultra HD Production Solution serves the KBS TV Station, helping it broadcast 4K ultra HD programs.
IBC 2017 will be held in Amsterdam on September 15-19. IBC is the most influential and comprehensive industrial conference for the telecom industry in the world. It provides the highest-quality professional technical support and wide opportunities for business cooperation between industries in the innovation, management, or transmission domains, and has gained international recognition. Huawei IBC 2017’s Exhibition Booth will be at Exhibition Hall 13 (A06), for more details visit http://e.huawei.com/topic/ibc2017-en/index.html
