Positivo Tecnologia has announced the licensing of the Compaq brand and the incorporation of operations to manufacture, market and provide technical assistance in notebook, desktop and all-in-one models in Brazil.
This agreement was made in an environment of greater demand for notebooks in Brazil, due to the pandemic´s effects.
Hélio Rotenberg, CEO, Positivo Tecnologia, said: “By licensing the brand and bringing Compaq’s operations to Positivo Tecnologia, we are ratifying the consolidation of the business model with global companies. In this way, we want to continue adding quality products in our operation, leveraging scale gains and improving the relationship with our customers, partners and suppliers.”
With the deal, Positivo Tecnologia consolidates itself as a large multi-brand platform for manufacturing, distributing and servicing hardware technology solutions in Brazil. It will also allow a more comprehensive performance in the notebook sector with the Positivo, Vaio and Compaq brands, reaching all segments of the Brazilian market.
Compaq will be led by Camilo Stefanelli who will occupy the position of CEO for the brand in Brazil.
“As a competitor, I have always admired the work and competence of Positivo Tecnologia,” he said. “It is a Brazilian company that manages to compete, on equal terms, with major global brands. It is an honor to be part of this team.”
