Oracle helps Mexican restaurant group Grupo MYT transform diverse portfolios and customer experiences. The company chose Oracle MICROS Simphony Cloud Point-of-Sale (POS) and Oracle NetSuiteEnterprise Resource Planning (ERP) to modernize its operations and boost its expansion capacity.
More than 25 years ago, a family cart brought traditional Parisian crepes to the Mexican street food scene.
Today, Grupo MYT is one of the most innovative restaurant groups in Mexico, with four brands of casual restaurants: Moshi Moshi, La Imperial, Cocina Abierta, La Crêpe Parisienne and Vive la Crêpe!
The group currently has 50 restaurants throughout Mexico, and recently began its expansion to the United States.
With plans to expand its omnichannel approach and reach a total of 120 locations in the next three years, Grupo MYT chose Oracle MICROS Simphony Cloud Point-of-Sale (POS) and Oracle NetSuiteEnterprise Resource Planning (ERP) to modernize its operations and boost its expansion capacity, with a view to accelerating its growth.
“Providing select and innovative gastronomic experiences has always been the heart and soul of our vision,” said Alfredo Mier y Terán, Co-founder and Director of Finance and Strategic Planning of Grupo MYT.
“Our portfolio of restaurants has been innovating with delicious, welcoming and creative dining options since 1996. With Oracle MICROS Simphony and NetSuite, Grupo MYT can remain competitive and original while still offering its customers the warm and friendly experience that won them over.”
With MICROS Symphony, staff have an intuitive restaurant POS system that simplifies kitchen operations, reservations, inventory and recipe management, while ensuring easy access to transactional and payment information, which is stored securely in a cloud environment.
When Grupo MYT faced the boom of third-party delivery apps and the rise of online orders, it knew it had to upgrade its operations to ensure its customers the consistent, personalized experience the organization was known for.
The group was able to seamlessly connect multiple third-party applications and leveraged Oracle Partner Network (OPN) and Simphony’s modern APIs to revolutionize its online ordering and delivery process, providing faster and more efficient service to meet customer preferences of all its brands.
“Evolving and innovative brands like the MYT Group need a unified, scalable technology stack that is as agile as the organization,” said Simon de Montfort Walker, Senior Vice President and General Manager of Oracle Food and Beverage.
“The perfect combination of Oracle MICROS Symphony and NetSuite delivers an optimized customer and employee experience, and our strong ecosystem of partners provides unlimited functionality and enhanced configuration to support Grupo MYT’s current and future growth initiatives.”
NetSuite has helped the group modernize its accounting, financial and business management functions to improve its operational and financial efficiency. Previously, Grupo MYT lacked visibility into its inventory and supply, which had a negative impact on its productivity.
However, with NetSuite, core processes are automated and real-time visibility is gained into key operations, including finance, inventory and purchasing. These functionalities allow all employees to work with information in real time and make more informed decisions.
With a unified vision of its business, Grupo MYT can now focus on strategic projects that will help the company continue to grow and remain competitive.
“Adapting to customers’ ever-changing preferences continues to be the driving force behind successful restaurants like Grupo MYT,” said Gustavo Moussalli, Vice President of Oracle NetSuite for Latin America.
“With MICROS Symphony and NetSuite, Grupo MYT has access to an integrated business system to gain visibility and control across all of its financial, inventory, and guest experience operations, helping to increase efficiencies and supporting future growth.”
