The company has announced the acquisition of Ustore to strengthen its position as a digital infrastructure enabler.
Embratel has announced a new phase of expansion for its cloud business with the completion of the acquisition of the startup Ustore and the creation of a new area to support its current directorates in providing cloud solutions for various market verticals.
This strategy aims to enhance the digital infrastructure of customers and intensify the culture of innovation for businesses of all sizes.
Mário Rachid, Executive Director of Digital Solutions, Embratel, said: “Embratel continues its growth journey in the area of digital solutions with cloud offerings.”
He also mentioned that over the past three years Embratel has tripled its revenue in cloud service and the expectation is to continue this accelerated growth pace – further intensifying the Digital Transformation of companies in the coming years.
According to Rachid, with the completion of the acquisition of Ustore, a native digital company that develops scalable platform programs, Embratel expands the opportunities to provide cutting-edge technologies to the corporate market.
The relationship between Embratel and Ustore dates back several years and the process of purchasing the startup began in 2019.
Founded in 2012, Ustore was born in the Porto Digital Technological Park in Recife (PE), recognized as one of the best Brazilian innovation ecosystems for information technology.
Since the initial phase of the agreement, made three years ago for the purchase of 40% of the company, Embratel has expanded its portfolio of cloud solutions, offering multicloud options for managing hybrid environments with flexible, simple, fast and secure implementation models.
With the acquisition, Ustore’s portfolio was 100% incorporated into Embratel, besides the team of about 60 specialists. Rodrigo Assad, the founder of Ustore, will continue to act as Embratel’s Director of Innovation to accelerate cloud offerings’ growth.
Following the announcement, new solutions and projects will be developed, including integration with beOn, the innovation hub of Claro and Embratel, which connects people and partners to create innovations for various market segments.
Embratel has been building a robust strategy to simplify organizations’ cloud journeys through a complete portfolio of digital solutions capable of meeting the complex technological demands of companies.
A significant advancement in this regard was a Cloud Center of Excellence (CCoE), which supports the adoption of cloud solutions, and the signing of a new strategic collaboration agreement with AWS.
Through this agreement, multidisciplinary teams, consisting of over 100 cloud-trained and certified specialists, work together with a focus on the agile development of customized solutions suitable for each vertical or segment.
The new cloud business development directorate will be led by Fabiana Falcone, who was the COO of Ustore. This area represents another strategic move by Embratel to expand the customer technology ecosystem through new collaborative models, acting as a Digital Service Enabler.
Falcone said: “I am very excited about the new challenge ahead as the Director of Cloud Business development and for bringing the agile innovation culture of the startup to Embratel, one of the most innovative companies in Brazil.
“With the acquisition of Ustore and the creation of the new business development area, we consolidate our strategy to ensure our customers enjoy the benefits of the cloud journey and accelerate their Digital Transformation.”
