Odélio Horta Filho, Sales Leader of Digital Solutions, Embratel, says effective regulation of AI is essential to ensure its advances are directed towards elevating human activity and reducing social inequalities – arguing that it is ‘imperative’ governments around the world engage in regulating AI to ensure that it respects human rights and democratic values.
AI is quickly becoming one of the most influential and ubiquitous technologies in our contemporary society. Its role is destined to expand further, influencing not only business spheres but also governments around the world.
However, as we venture into this realm of innovation, it is essential to consider not only its economic benefits but also its potential to promote social and human well-being.
The evolution of society is intrinsically linked to the continuous development of AI, robotics and biotechnology.
This point of view, shared by thinkers such as Mustafa Suleyman, author of the book Next Wave, highlights the impressive potential of AI to generate wealth and surpluses.
However, Suleyman also underscores the ethical risks associated with this evolution, emphasizing the importance of responsible technology development.
One of the cornerstones of this responsible development is the pressing need for regulation.
Effective regulation of AI is essential to ensure that its advances are directed towards elevating human activity and reducing social inequalities, rather than widening them. Imagine the negative impact that biased algorithms could have on decisions that affect the daily lives of billions of people.
Therefore, it is imperative that governments around the world engage in regulating AI, ensuring that it respects human rights and democratic values.
Today, AI already plays a significant role in a variety of government areas, including healthcare, the environment, education and security.
The expectation is that this influence will only increase in the future, with AI systems helping public managers make important decisions that affect the lives of citizens.
However, this increased influence also brings with it the need for solid data governance.
In Brazil, we have observed three important movements in relation to data governance.
First, there is a growing emphasis on defining data governance strategies within each government agency to extract the maximum value from the data available.
Secondly, there is an incentive to share data, both between public entities and with society in general, in line with the Federal Government’s open data policy.
Finally, we see an effort to promote social education about data and data governance, creating incentives for information reuse and innovation.
However, data sharing faces significant obstacles, such as the need to ensure the confidentiality of information and compliance with the General Data Protection Law (LGPD).
Overcoming these challenges will require continued advancements in data governance and management, ensuring that it is used in a structured and secure manner.
As for the regulation of AI, Brazil has adopted an approach in line with the recommendations of the Organization for Economic Co-operation and Development (OECD), aiming to promote inclusive growth, sustainable development and well-being.
The Brazilian Strategy for Artificial Intelligence (EBIA), published by the Ministry of Science, Technology and Innovation (MCTI), is a clear example of this commitment.
In the legislative field, Bill No. 2338 of 2023, under analysis in the Legislative branch, seeks to establish general guidelines for the responsible use of AI, ensuring the security and reliability of systems. In addition, the government is discussing the publication of decrees that regulate data governance, targeting aspects such as interoperability, metadata management, and security.
Supporting technologies, such as Cloud Computing, play a key role in the evolution of AI and data governance.
The Cloud enables efficient and secure data management, providing the foundation.
Companies that surround themselves with good technological suppliers will have all the conditions to succeed in their business and generate value for customers and society as a whole.
