Triton Digital has released of its first Podcast Sales Network Ranking in Latin America.
The report provides insights into the top 12 sales networks, as measured by Triton’s Podcast Metrics measurement service.
“This report not only highlights the incredible growth in the podcast landscape in LATAM but also provides invaluable insights for advertisers and publishers looking to engage with a highly dynamic and evolving audience,” said Oscar Sermeno, Vice President of Market Strategy for the Americas, Triton Digital.
In conjunction with the Podcast Sales Network Ranking, Triton Digital has released its 2024 Latin America Audio Outlook Report, which offers insights into the evolving LATAM podcast landscape during the period from June 2023 to May 2024, including listening habits and insights into the top podcasts and newcomers to the LATAM Podcast Rankings.
According to the report, the most popular podcast genre was News (32% of downloads) followed by Comedy (17% of downloads).
Other notable findings include:
- Major podcast debutants included A Coach (Wondery), El Cielo Que Nunca Vi (SiriusXM Podcast Network), Escándalo Mexicano (Wondery).
- The most downloaded episode overall was “Manchester City and the glory of the Club World Cup” from Titulares Deportivos (BluRadio Group) with 460K downloads over the last year.
- Spotify was the top player for downloads of new RSS episodes (32%), followed by the unspecified Android app (18%).
- Prisa Radio was the primary publisher for webcast for the past year.
