GiG Software, a leading B2B iGaming technology company, has announced its entry into the Mexican regulated market with the launch of long-standing partner LuckyDays in the region.
The deal is GiG’s first launch in Mexico, adding another regulated market to its vast list of live jurisdictions and further increasing its capacity to offer opportunity for growth to its partners.
GiG is one of the few global regulated market experts that can offer enhanced, next generation platform capabilities. iGaming platform CoreX, is pitched as a powerful, secure and highly scalable iGaming platform, built for rapid integration with the potential for an unlimited inventory of preferred third parties. In prioritising powerful functionality that greatly elevates localisation and gamification features that offers partners a competitive advantage in their local markets.
As part of the deal, LuckyDays will again benefit from AI tools DataX and LogicX. With a growing emphasis on cutting-edge AI and automation, the incorporation of the advanced machine learning models into LuckyDays’ toolkit, with enhancing decision-making processes and rule building will help deliver significant increases in player acquisition and customer retention.
Online gaming in Mexico continues to provide a steady growth trajectory with Gross gaming revenue (GGR) projected to reach $3.7 billion by 2028, according to data supplied by H2, with regulation enforced by Mexico’s General Directorate of Games and Raffles.
A spokesperson at LuckyDays said: “The robust support and expertise of GiG’s proven solutions empower us to launch and scale effectively in this new market.”
