Solution allows any company to tokenize assets and perform operations on the blockchain in seconds.
Bitshopp, a Brazilian startup specializing in blockchain, has launched its innovative tokenization platform, designed to simplify adoption and solve key challenges in the management and trading of digital and real-world assets (RWA).
With a secure and scalable solution, Bitshopp eliminates the technical and infrastructure barriers that have historically limited the use of large-scale tokenization and makes the process accessible to businesses of all sizes.
The expectation is that this innovation will boost the company to reach a turnover of R$ 110 million in the next three years.
Companies interested in tokenizing assets face a number of obstacles: the technical complexity of blockchain technology, the need for specialized infrastructure and the lack of solutions that can be implemented quickly and without specialized teams.
Many projects also run into the difficulty of integrating with legacy systems and the need for strict regulatory compliance, especially in financial transactions.
For these companies, tokenization represents a unique opportunity to create more agile and efficient business models, offering alternatives to increase transparency, reduce bureaucracy, and make settlement time, which previously took an average of two days – practically instantaneous in financial operations.
Bitshopp’s solution, which began to be designed five years ago, is a 100% whitelabel platform that enables any company to issue tokens and perform operations on the blockchain in seconds, without the need for professionals with technical experience in programming or blockchain.
With a user-friendly interface, the platform is agnostic and performs the tokenization of any type of asset in a fast and scalable way, from real estate and receivables to financial securities, participation quotas, commodities and environmental assets, allowing traceability and fractionation and, therefore, democratized access to investments.
Founded in 2019, in the BNDES acceleration “Garage” program, Bitshopp has also gone through recognized programs such as Darwin Startups, in addition to Next, from the National Federation of Associations of Central Bank Employees (Fenasbac).
The startup was one of the winners of the innovation award from the Brazilian Association of Banks (ABBC). In addition, it received funding in 2021 from a fund that also invested in companies of great relevance, such as OpenAI, creator of ChatGPT. Since then, the startup has become one of the leading companies in the tokenization sector.
Bitshopp is currently led by an experienced and visionary executive team, formed by Marcos Mocatino, Founder and CEO; Danillo Lisboa, CTO; Fabiana Batistela, COO; in addition to having one of the largest and most qualified teams of engineers specialized in blockchain technology in the country.
“Our platform eliminates barriers to the adoption of blockchain technology, allowing any business to use tokenization to deliver valuable experiences to all types of customers, enabling them to participate in a technological movement that is currently restricted to a limited audience. We want to do for tokenization what ChatGPT did for artificial intelligence”, said Mocatino.
An important innovation brought by the platform is the integration with AI tools and IoT devices. This capability makes it possible, for example, to use external data verification services and AI tools to generate valuable insights from data extracted from the blockchain, performing revenue forecasts, identifying patterns of buyer behavior, optimizing asset pricing strategies in real time and anticipating market trends. The connection with IoT devices, on the other hand, facilitates the collection of information by sensors and machinery, recording data and issuing blockchain tokens in an automated way in real time, contributing to traceability and certification, reliably connecting the physical world to the digital one.
The solution also offers the native ability to perform atomic transactions (DvP – Delivery vs Payment), ensuring that the delivery of the token and the payment for it occur simultaneously and that the transaction consumes much less computational power and energy during the process, meeting ESG and sustainability requirements.
In addition, it is possible to incorporate “superpowers” into the issued tokens as specific attributes and store any type of data and files in them in an immutable way, ensuring the integrity of operations.
“We have developed a platform that facilitates tokenization and asset trading, with native DvP available for all tokenized assets. This significantly increases the speed of the process, allowing companies to scale their operations and implement use cases, which were not feasible with this technology before,” said Lisboa.
The entire process takes place through the Bitshopp platform, which uses a permissioned blockchain network called “BESU”, the same technology adopted in projects such as DREX and RBB – Rede Brasil Blockchain (BNDES and Federal Court of Accounts).
Maintained by the Linux Foundation, this network was chosen for its high standard of security, performance, and interoperability with other EVM (Ethereum Virtual Machine) standard public blockchains such as Ethereum and Binance Smart Chain.
Bitshopp also already makes its technology available in one of the main consortia of DREX, the pilot of the digital real led by the Central Bank of Brazil. In this case, tokenization is being used to represent currencies and government securities, in addition to new use cases that will be tested, bringing more security and agility in transactions, with traceability and transparency benefits that place Brazil in a prominent position in the global financial scenario.
For companies that want to start their journey in this market, Bitshopp provides a sandbox that allows them to experiment and develop tokenized products with flexibility.
“This environment allows companies, from startups to large corporations, to adapt their tokenization strategies before taking them to market, ensuring a successful entry into the tokenized economy,” said Batistela.
The solution comes at a watershed moment, with the tokenization and real-world assets (RWA) market booming. The sector is expected to reach a market value of $16.1 trillion by 2030, according to estimates by the Boston Consulting Group (BCG). This amount represents about 10% of the world’s GDP, highlighting the transformative potential of tokenization for different industries.
