Lais Silva, Head of Marketing and Alliances, IT-ONE, says that companies of all sizes and sectors are under pressure to incorporate the ESG agenda as a fundamental part of their business strategies.
When we look at human history, various periods stand out as times of great transformation. It is undoubtedly the case for the last few years of our adventure on Earth. From the pandemic to Digital Transformation, we are in an era of profound changes. This time not only to evolve but also to preserve our world.
In this context, companies of all sizes and segments have been pressured to position themselves on the Environmental, Social and Governance (ESG) agenda as a fundamental part of their business strategies. But how can this sustainable discourse be put into practice?
The answer to this challenge certainly involves technology, with the implementation of innovations and resources to facilitate everything from the development of new products and services to speeding up the measurement of the results of each initiative or sustaining operations by reducing the consumption of natural resources, such as water, electricity and raw materials of all kinds.
It is worth highlighting that paying attention to these points and adopting sustainability and governance practices are no longer just differentiators for a brand. It is a necessity, especially in the face of new profiles of consumers and investors, who are much more interested and concerned about understanding how organizations are working to demonstrate their commitment to sustainability, social responsibility and governance.
According to a survey by EY, no less than 99% of investors already evaluate disclosures of ESG-related results as an essential part of supporting an organization. The same study also indicates that 78% of investments are granted with the requirement that companies apply such actions in their businesses.
Similarly, various surveys show that customers, in general, are also paying attention to what each company is doing to adapt to this more conscious world. In other words, it is impossible not to think of ESG demand as a pillar of business today.
However, this does not mean that all brands need to be at the same levels of innovation. In fact, it is worth remembering that we are on a journey where each company is at a different stage. Therefore, companies should seek the collaboration and partnership of experts who can effectively support the implementation of the most suitable technologies to enhance processes, analysis and objectives.
Today, the industry counts on solutions of all kinds to enable companies to implement their cultures and proposals or to manage and demonstrate the indicators obtained in their efforts to build a better world. Even traditional products and services now have options aligned with this field.
It is a fact that the IT areas are also gaining new applications and solutions to allow companies to obtain and evaluate data and parameters related to their routines and this transformation must be intelligent, adequate and aligned to strategic issues.
Before investing in resources, it is always necessary to identify which options are most suitable to optimize and facilitate the life of each operation, whether in the task of minimizing environmental impact or in activities to support social development and positive responsibility towards the environment.
By creating a tailor-made plan, companies can collect and analyze data from various sources more accurately, facilitating decision-making and enabling future strategies more comprehensively and intelligently. It is an advantage that leaders, even outside of IT, cannot neglect.
Technology is a vital point for enabling the evolution of companies. And the same goes for achieving a sustainable and long-term approach capable of ensuring a positive impact on society and the environment and improving corporate results.
In an increasingly sustainability-oriented and conscientious use of data scenario, there is no doubt that the organizations that best prepare themselves to navigate changes in the regulatory landscape will have the best results.
By investing in technology and ESG, companies reinforce confidence in their partnership relationship with stakeholders and go further. In practice, technology enables the achievement of investments, attracts and retains talent and inspires customer loyalty and confidence.
But it remains to be seen which companies will take the correct steps now to build the best possible future for the planet and why not for their own businesses.
