Lack of cohesion between departments appears to be affecting Internet of Things (IoT) usage, confidence levels and security fears across the Middle East, yet business executives remain optimistic on IoT potential
The internet of things (IoT) market remains fragmented in the Europe, Middle East and Africa market (EMEA) stemming from a disconnect between IT and business departments over what IoT is and how it should be used.
This is according to a new survey of 1,400 business and IT leaders from 11 countries in Europe and the Middle East.
Findings from ‘The EMEA IoT showdown: Business vs. IT’ from Aruba, a Hewlett Packard Enterprise company, show that while there is a 50 per cent adoption rate of IoT across the region, set to rise to 82% by 2019, there is a clear lack of alignment between business and IT leadership regarding what IoT is, how it is being used and even whether it has been adopted.
This in turn has created a highly fragmented landscape across EMEA, with countries reporting drastically different levels of IoT adoption, understanding of IoT, and levels of perceived security that it offers.
A number of key trends show how IT and business leaders are at an impasse on IoT:
• Differing Definitions: Fundamentally, IT and business departments have not yet agreed on what IoT is. Nearly two-thirds (65%) of IT leaders define IoT as ‘adding internet connectivity to everyday objects’, while nearly half (48%) of business leaders give IoT a rather contrasting term: ‘automation of building services’.
• Conflicting Priorities: Similarly, the use cases for IoT vary across departments. According to IT leaders, the number one use case for IoT, now and in the future, is monitoring and maintenance of critical equipment. For business leaders, the preferred use of IoT is to provide location-based services.
• Adoption Perceptions: There even appears to be disagreement over whether IoT is being used. Nearly six in ten (58 per cent) business leaders believe they have adopted IoT technology in their organization, compared to under half (47 per cent) of IT decision makers.
• Future Plans: European IT departments have greater hesitancy to deploy IoT. When asked about adoption rates, 13 per cent of IT leaders say they have ‘no plans’ to deploy IoT. Conversely, 93 per cent of business leaders declared that they have, or will be adopting, IoT technology.
However, businesses and IT leaders in EMEA are feeling optimistic as they look for business outcomes that include improved workforce productivity, reduced operational risk, greater efficiency and better value when buying IoT services.
Morten Illum, VP of EMEA at Aruba, said: “It’s clear that there are conflicting views within departments on IoT, but with IoT adoption moving at an unprecedented rate and the business reporting clear business value from IoT, it is essential that there is an open dialogue around IoT to ensure cohesion on IoT adoption. Conflicting priorities could mean disruption in its success within the organization”.
The use of IoT across European and Middle Eastern regions is currently in a state of flux, with countries showing vastly different levels of understanding, adoption and preparedness for IoT.
Spain leads European IoT adoption with 69% of respondents claiming to have already deployed the technology, while the figure for Saudi Arabia is 53 per cent and for the UAE 48 per cent.
A total of 96 per cent of respondents in Saudia Arabia believes IoT is secure, while this figure is 83 per cent for UAE.
Norway and Saudi Arabia have the highest levels of fear regarding the security of IoT — 72% believe it is appropriately secured, versus 28% who feel this is not the case.
All countries report widespread positive outcomes from IoT
The UAE (90%) and Saudi Arabia (72%) saw most executives report an increase in the efficiency of their organization’s IT following the introduction of IoT.
Illum concludes: “EMEA has a huge opportunity with IoT. With executives across the region already reporting significant business benefits such as enhanced customer experiences and better innovation, those who are able to successfully align and connect internal structures to implement IoT are well positioned to gain a competitive advantage”.
To find out more about the use cases, benefits and security of IoT, visit here.
Morten Illum, VP of EMEA at Aruba
