In line with the UAE’s vision to fast track Digital Transformation, Software AG and du, from Emirates Integrated Telecommunications Company (EITC), recently a partnered to provide a subscription-based licensing model for IoT services to its business customers.
The strategic collaboration enables Software AG and du to address complex IoT implementations for organisations in the UAE. The businesses will benefit from rapid application development features, reduced time to deployment and out of the box IoT analytics and dashboard to see the complete picture of their IoT data.
According to the two companies, the partnership will empower customers to freely design, build, deploy and upgrade IoT applications with agility and flexibility, combining cloud, on-premise and Edge deployment models. A scalable architecture offers quick time to market for IoT applications.
The platform will drive IoT across key industries including government, healthcare, utilities, manufacturing, transport and automotive.
Farid Faraidooni, Deputy CEO – Enterprise Solutions, EITC, said: “As du steadfastly drives its transformation agenda, this is a significant move to scale its offering, drive innovation across the UAE and seize opportunities in new growth areas. Software AG’s global expertise to build new functionalities for telcos through IoT adoption fits perfectly with our strategy to deliver comprehensive IoT solutions for the UAE market. The move will bolster the UAE’s IoT adoption across SMEs, large organisations and government. This reflects our efforts to enhance the UAE’s position as a regional innovation hub.”
Philippe La Fornara, President EMEA, Software AG, said: “IoT services can help organisations to not only achieve greater insights into their business, but also to build their digital resilience. Data is the heartbeat of a business today, so the task of gathering, analysing and acting upon it should be a top priority.”
“Our collaboration with du is a manifestation of the new approach of telcos as providers of IoT services for a fully connected future; a model gaining prominence globally. With du as our strategic telco partner, we aim to play a role in UAE’s 2021 vision through a range of competitive IoT solutions. We welcome du to Software AG’s IoT ecosystem.”
The partnership was signed by Faraidooni and La Fornara in a virtual setting using technology as a social distancing measure to formalise this partnership. Also present at the ceremony were Marwan Bin Dalmook – Senior VP ICT Solutions and Smart City Operations, du and Rami Kichli Vice-President, Software AG, Gulf and Levant.
In line with the initiative, du and Software AG will launch a new IoT academy and an experience centre in the coming months. The opening is part of the drive to accelerate the adoption of IoT in the country while also staying abreast on IoT innovation methodologies, best practices and applications as the ecosystem continues to evolve.
