ServiceNow, a digital workflow company, has hired industry veteran Vanessa Smith as senior vice president, global go‑to‑market.
In the newly created position, Smith will oversee the company’s global go‑to‑market strategy, with a focus on maximising success and accelerating time‑to‑value for ServiceNow’s customers. She will report to Kevin Haverty, Chief Revenue Officer.
Smith’s appointment expands on ServiceNow’s July 2020 announcement of the evolution of its go‑to‑market functions to drive deeper customer success and continue to build an exceptional partner ecosystem as ServiceNow scales growth to US$10 billion in revenue.
“Serving our customers and ensuring their success throughout their Digital Transformation journey is ServiceNow’s number one priority,” said Haverty. “Vanessa has spent the better part of her career focused on driving customer success and I could not imagine a better leader to take on this critical new role as ServiceNow sets its sights on future growth.”
As head of ServiceNow’s global go‑to‑market function, Smith will lead the company’s unified approach to customer engagement across the relationship lifecycle. Her scope includes the top accounts programme, focusing on ServiceNow’s largest customers, as well as the Inspire Programme, which provides Digital Transformation strategies and resources for ServiceNow’s customers. She will also oversee ServiceNow’s value management programme, ‘Now Value,’ and industry solution teams which bring together sales, marketing and product to unlock innovation and deliver exceptional customer outcomes.
“Gone are the days of multi‑year technology implementation cycles. For many companies in today’s environment, it’s a matter of survival to innovate and digitally transform and to do that they expect rapid time‑to‑value from their software investments,” added Smith. “At its core, ServiceNow understands this reality, which is why it is dedicated to delivering beautiful solutions and industry‑relevant outcomes to deliver on the value promise for its customers. I could not be more excited to be a part of ServiceNow and help further drive the success of our customers.”
