Rackspace Technology spearheads Digital Transformation for BFC Group Holdings

Rackspace Technology spearheads Digital Transformation for BFC Group Holdings

Rackspace Technology, a global provider of end-to-end multi-cloud technology solutions company, has announced that BFC Group Holdings (BFC), a money transfer and currency exchange provider in the Kingdom of Bahrain, is shifting its core application and supporting systems to Amazon Web Services (AWS).

The migration creates a robust platform for BFC Group to focus on delivering seamless financial services to customers without the complexity of managing and maintaining a vast data centre.

Rackspace Technology has helped BFC Group migrate its core application and supporting systems to the AWS public cloud while providing on-going management and consultancy services.

“With the continued evolution of smartphones and computers, our business is evolving from the traditional brick and mortar to a digital model. Since the COVID-19 pandemic hit, our goal is to cross over more decisively into the digital space by modernising our core application to better support both a digital and physical presence. This will help accelerate our digital innovation,” said Ebrahim Nonoo, Managing Director and CEO, BFC Group Holding Company. “We selected Rackspace Technology because they are the best at providing robust technology foundation to companies like ours to achieve our business goals.”

George Pawlyszyn, General Manager, Middle East and Africa (MEA), Rackspace Technology, said: “Digital Transformation is a business imperative for the modern enterprise. By leveraging our global expertise and technology, BFC Group has maintained its position as the leading money transfer service in the region while improving the customer experience. The scalability of public cloud means BFC Group can easily expand across boundaries with a consistent level of service no matter the country.”

Before completing the migration, BFC Group saw an immediate uplift in critical performance measures, such as transactions processed per second (TPS) and customer experience.

“As we redeveloped our application, our on-premises environment struggled to provide the performance required,” said Ali Fakhreddine, CIO, BFC Group. “We didn’t want to invest in refreshing the infrastructure and all what that entails because we know that is not where the future lies. So, we brought forward our plans to move to the cloud.”

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