Pure Storage simplifies data resilience and enables an enhanced service operations experience for enterprises everywhere

Pure Storage simplifies data resilience and enables an enhanced service operations experience for enterprises everywhere

Pure Storage, the IT pioneer delivering advanced data storage technology and services, has introduced critical new data resilience offerings.

These include the launch of Pure Protect//DRaaS, a unique Disaster Recovery as-a-Service (DRaaS) solution, new energy efficiency guarantees for its Evergreen portfolio, and scalable AI-powered storage services through its Pure1 management platform for global enterprises.

With the launch of consumption-based disaster recovery via Pure Protect, a unique data resilience scoring system via Pure1, and updates to Evergreen subscriptions, Pure Storage empowers enterprises with a comprehensive, end-to-end storage strategy. This strategy ensures data resilience, reduces labour costs, accelerates sustainability initiatives, and delivers unparalleled TCO benefits.

“Enterprises are challenged by an evolving business landscape – innovation is up, but so are cybersecurity threats, energy sources are expanding, but climate change must be addressed, and labour participation is at an all-time high, yet budgets are tightening and talent is harder to find. The introduction of Pure Protect//DRaaS, unique Pure1 capabilities for subscription lifecycle operations, and an industry-first sustainability commitment underscore Pure’s pledge to deliver the most secure, smart, and energy-efficient storage services required by modern businesses,” said Prakash Darji, VP and GM, Digital Experience Business Unit, Pure Storage.

Industry significance:

The rise in devastating ransomware attacks and increasingly frequent natural disasters are continually disrupting business continuity. Although many organisations recognise the need for a disaster recovery plan, current solutions are complicated, costly, and disruptive. Additionally, new environmental regulations and corporate sustainability goals compel companies to confront their data centres’ energy demands.

Pure Storage’s new offerings not only address these vital industry challenges but also set customer-centric milestones with compelling guarantees.

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