To enhance the performance of its diverse and distributed workforce, OSC has deployed a dedicated performance management tool from Darwinbox that maintains a holistic talent profile of employees, collects and shares feedback, and creates and monitors individual development plans.
Established in 1962, Oilfields Supply Centre, OSC is a provider of oil and gas services in the Middle East and beyond. It operates across the GCC, Middle East, North Africa, Malaysia, USA, and Belgium with 1,300 employees across its offices.
OSC encountered various limitations in effectively managing and improving the performance of its diverse and distributed workforce. Due to the absence of a dedicated performance management tool, the company found it challenging to maintain a comprehensive talent profile of its employees, gather and disseminate feedback, and oversee individual development plans, among other tasks.
Digitisation of HR metrics
According to Darwinbox’s HR Evolutions Perspective 2023 research, which surveyed 1,500 professionals, 55% of respondents indicated they plan to accelerate the digitisation of HR. This digitalisation blitz will undoubtedly lead to a surge in HR metrics, threatening to drown even the most data-savvy leader in a sea of numbers.
The challenge for HR and business leaders is not the lack of data but the lack of time. With endless metrics at their fingertips, choosing what to track and analyse becomes a paralysing task. They need a way to navigate this data ocean, leaving behind the shallows of irrelevant KPIs and diving into the depths of insights that genuinely drive business results.
The company generates large volumes of data throughout the employee life cycle, and those get converted to metrics throughout this journey. However, only a handful of these metrics are of strategic value, and most of the metrics are insightful in conjunction with a few others.
Focusing on what matters, is essential because it enables organisations to effectively navigate the complexity of today’s data-rich environment. By focusing on the most relevant metrics, companies can avoid being overwhelmed by the sheer volume of information and instead concentrate on data that directly impacts strategic decisions and operational efficiency.
Across HR functions, there are multiple KPIs that matter:
Compensation and benefits
They help organisations maintain alignment with market rates, foster pay equity across all demographics, and reward performance effectively.
Employee engagement
These metrics provide insights into how emotionally invested and committed employees are to their organisation, their level of contentment with their job roles, and their overall physical, mental, and emotional health.
Employee turnover
These indicators not only highlight the overall rate at which employees leave but also provide a nuanced view of turnover among top performers and those losses a company most regrets. Tracking turnover among new hires can also identify onboarding and early employment issues.
Learning and development
These metrics help evaluate whether training programs meet their intended objectives, employees’ engagement and commitment towards learning, the speed at which employees gain necessary skills, and the financial investment in developing talent.
Performance management
The 360-degree Feedback Score provides a holistic view of an employee’s performance from various stakeholders, promoting a more comprehensive development approach. Monitoring Overtime Hours helps identify workload balance issues and productivity bottlenecks, ensuring employees remain productive without risking burnout.
Recruitment
Time to Fill and Time to Hire provide insights into the efficiency of the recruitment process, helping organisations identify bottlenecks and improve candidate experience. decisions that enhance their competitive edge in the talent market.
Metrics can be a map to reach business success. However, a map alone is not enough. Leaders need a skilled guide, someone who can interpret the intricate symbols and translate them into actionable insights.
Driving the HR role
Jelena Zdravkovic is a seasoned human resources professional with a rich and diverse career spanning over two decades in Dubai, UAE. Since her arrival in 2003, she has been an integral part of the business landscape, contributing her expertise to medium to large-sized organizations across various industries.
In 2020, Zdravkovic assumed a pivotal role at the Oilfields Supply Centre, a prominent player in the oil and gas industry, and her purview extends comprehensively across the HR spectrum. Zdravkovic adeptly oversees talent management, talent acquisition, people planning and budgeting, employee welfare, and grievance resolution.
Her strategic influence is also felt in the critical areas of employee benefits and compensation, with the main aim to align with industry standards. Moreover, Zdravkovic spearheads performance evaluation and management initiatives, driving a culture of continuous improvement and professional development within the organization.
Zdravkovic’s impact is not confined to day-to-day operations. She has played a key role in shaping OSC’s organizational structure, demonstrating her expertise in organizational design and development. Her commitment to innovation is evident in her successful implementation of HR systems such as Oracle and Darwinbox, optimizing processes and enhancing overall operational efficiency.
Post implementation
To enhance the performance of its diverse and distributed workforce, OSC through Darwinbox has deployed a dedicated performance management tool that would maintain a holistic talent profile of employees, collect and share feedback, and create and monitor individual development plans.
With Darwinbox Performance Management, OSC is now able to design and deploy a customized and flexible performance assessment framework that aligns with its business goals and values. The platform supports a real-time and 360-degree feedback system that gathers valuable insights from various stakeholders to help employees improve their performance and development.
Moreover, the module offers a data-driven and intelligent analytics tool that provides a comprehensive view of organizational performance, identifies potential gaps and opportunities, and informs future talent decisions.
All this innovation is delivered in a user-friendly and mobile-first interface that enhances the end-user experience and promotes easily adaptable solutions. In addition to making the entire platform adaptability-friendly, Darwinbox delivers comprehensive analytics relevant to each role, aiding them in critical decision-making.
In a bid to elevate the productivity of its diverse and geographically dispersed workforce, OSC have implemented a specialized performance management tool that is designed to uphold a comprehensive talent profile for employees, facilitate the seamless collection and sharing of feedback, and oversee the formulation and tracking of individual development plans.
OSC has partnered with Darwinbox to transform its performance management process and empower our employees for personal and business growth.
“Our vision for our company aligns with Darwinbox’s mobile-first HR technology and we are confident this innovative platform will help us achieve our vision of becoming a world-class oil and gas services company,” summarizes OSC’s Zdravkovic.
