As small business owners continue to adapt to digital demands, GoDaddy’s 2024 Global Entrepreneurship Survey highlights the growing importance of digital tools for small businesses and the need for stronger cybersecurity measures to help ensure long-term sustainability and competitiveness.
The survey results underscored the critical role that technology plays in enabling small businesses to grow and compete, with 99% of Emirati entrepreneurs reporting that digitisation is a key competitive advantage.
What is more, 99% of respondents reported digitisation has significantly improved their work processes, and 98% recognised that combining online and offline sales is crucial for business success.
“GoDaddy is making opportunity more inclusive for all and supporting small businesses on their digital journeys,” said Selina Bieber, Vice President for International Markets at GoDaddy.
These statistics illustrate a widespread adoption of digital solutions to improve customer interaction and operational efficiency, as they become increasingly integrated into everyday operations. Emirati entrepreneurs reported they most frequently use email notifications, 96%, customer service tools, 93%, digital invoicing, 91% to communicate with customers and operate their businesses.
Additionally, with more small business adopting digital solutions, 59% of Emirati small business owners currently use customer relationship management, CRM systems to track and manage customer interactions, representing a significant opportunity to further enhance customer engagement being addressed.
Looking ahead, small business owners are preparing to further invest in digital solutions to drive growth. In 2024, 94% of Emirati entrepreneurs said they planned to increase their investment in online sales and marketing efforts, reflecting a clear trend towards leveraging digital channels for business expansion.
As Emirati entrepreneurs continue to adopt digital solutions, cybersecurity has also emerged as an area of increased awareness. The survey found that Emirati entrepreneurs recognise the importance of having online security protections in place with 89% of small business owners reported they feel they are appropriately prepared to face a cyberattack, most commonly taking preventative measures, such as installing an antivirus software, 70% and regularly backing up data, 55%.
Additionally, 18% of those who have suffered a cyberattack believe it had a significant impact on their small business.
However, there are still further steps which small business owners can take to help decrease their vulnerability to a cyberattack – with 45% implementing firewalls and only 29% using encryption software. These additional protections can help to further protect a business’ digital assets.
As small businesses embrace digitalisation, GoDaddy’s survey shows that Emirati entrepreneurs are confident to adopt new digital solutions to improve customer interaction and operational efficiency. GoDaddy empowers small businesses by providing the necessary technology, resources and support needed to grow and compete in the digital landscape.
