Describe your current job role and provide a summary of your organisation’s business model?
Max Avtukhov is the CEO of Yango Tech, one of the leading providers of proprietary e-commerce technologies, and expertise tailored for retail businesses across regions like MENA, CIS, LATAM, and APAC. The company focuses on empowering retailers to enhance their online presence and streamline operations through advanced, end-to-end tech solutions.
Yango Tech’s innovative software suite supports retail partners by improving customer experiences, optimising inventory, and ensuring efficient delivery. With a holistic approach, Yango Tech enables retailers to grow in increasingly competitive markets, bridging the gap between traditional retail models and advanced digital capabilities.
What strengths and abilities do you bring to this role?
Max brings invaluable experience in building a high-scale e-grocery business valued at over $1.5 billion, utilising dark store models in various global markets. His deep expertise in creating purpose-built software that addresses industry-specific challenges now underpins Yango Tech’s core offerings.
Max’s strengths lie in his strategic understanding of retail technology, operational efficiencies, and market expansion. His focus on innovation-driven solutions continues to propel Yango Tech’s mission to equip retailers with state-of-the-art tools, enabling them to stay competitive and thrive in digital landscapes.
Describe the expectations and pain points of your end customers?
Yango Tech’s retail partners face significant challenges in establishing and scaling their online operations, often losing market share to major marketplaces. Common pain points include suboptimal user experiences, high rates of out-of-stock items, and long or unpredictable delivery times. These issues not only hinder growth but also compromise customer loyalty and satisfaction.
To address these concerns, Yango Tech has developed an integrated software solution tailored to solve retailers’ critical challenges. By leveraging AI-driven tools, the company helps retailers personalise customer interactions, improve inventory accuracy, and streamline delivery management.
Which generic technologies and innovations can significantly impact your end customers’ businesses?
AI-driven solutions and integrated software ecosystems are game-changers for Yango Tech’s customers, particularly in areas like personalisation, inventory management, and delivery optimisation. Yango Tech leverages machine learning to predict and personalise customer needs, manage stock in real-time, and coordinate delivery logistics seamlessly.
Additionally, Yango Tech is working toward AI co-pilots designed specifically for large retail chains, enabling them to optimise operations at an unprecedented scale and anticipate market needs with precision.
How can a channel partner in your industry disrupt the regional market and gain a competitive edge?
A proactive channel partner can disrupt the regional market by not only showcasing Yango Tech’s solutions but also providing in-depth, customised guidance to address specific retailer pain points. Educating partners on the tangible benefits and cost efficiencies of Yango Tech’s technology solutions is key.
By adopting a consultative approach and demonstrating practical results, such a channel partner can solidify trust, helping retailers navigate and optimise digital transformation efforts. This approach can help drive significant competitive differentiation, positioning the partner as an essential resource within the retail technology landscape.
Which non-competitive business in the region does you admire for its innovative use of technology?
Yango Tech greatly admires Symphony AI for its pioneering application of GPT-driven technology, particularly in developing co-pilot solutions for complex enterprise operations. Symphony AI’s innovative approach in assisting large organisations by automating intricate processes serves as an inspiration for Yango Tech’s own product roadmap.
Among Yango Tech’s product offerings, AInventory aligns with this vision, with ambitions to develop advanced AI co-pilots for retail chains, enabling streamlined, data-driven operations and setting new benchmarks in operational efficiency and customer engagement.
What aspects of your job role do you find most rewarding and most challenging?
Max finds the continuous innovation, idea generation, and testing processes within his role at Yango Tech to be immensely rewarding. The dynamic nature of retail technology allows him to drive change and witness the tangible benefits of transformative tech solutions.
However, one of the most challenging aspects is accurately identifying and addressing the unique pain points of each partner. Max aims to develop a globally integrated system that captures real-time insights from decision-makers across the retail spectrum, ensuring that Yango Tech’s solutions are consistently aligned with client needs and market demands.
How does you prefer to de-stress and recharge outside of work?
Max enjoys staying active through competitive Brazilian jiu-jitsu and values quality family time. Additionally, he practices a digital detox after 10 pm, allowing him to unwind and recharge away from work-related devices and screens. This balance helps him maintain mental clarity and energy for his professional commitments.
